The goal of fundraising is to raise funds right? Fundraising expert and non-profit leader Jennifer McCrea says "money is just gas in the car." Jennifer is Chairman of the advisory board at the MIT Media Lab, she co-authored the book, 'The Generosity Network,' is a Henry Crown Fellow at the Aspen Institute, and teaches a course at Harvard called "Exponential Fundraising," for leaders from the nonprofit and social enterprise sectors. And, Bloomberg called her "the billionaire whisperer. " She shares how she discovered that there is another way to raise funds--the first step is to stop calling it fundraising.
JENNIFER MCCREA